Jonkers is a BMW specialist in the Netherlands, selling high-quality used BMWs and maintaining them in its own workshop. We designed and built a website that feels as premium as the cars on the forecourt.
The Challenge
Used-car buyers compare dozens of listings before they ever visit a dealer. Jonkers needed to stand apart from the marketplaces and show that they offer more than stock: real BMW expertise, careful selection and a workshop that looks after the car long after the sale.
Our Approach
We went dark and cinematic: full-bleed photography, a deep navy palette and restrained type that let the cars do the talking. The homepage splits early into the two things customers come for, the collection and the workshop, with financial lease and contact one tap away on every page.
- UX & information architecture
- Art-directed web design
- Collection & vehicle pages
- Workshop appointment flow
- Responsive front-end build
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