Lume is a consumer tech brand launching a new category of smart lighting. We created the product brand and the motion that brought it to life.
IndustryConsumer Tech
ServicesProduct Branding + Motion
Year2025
The Challenge
Lume was launching into a noisy market and needed a launch identity and film that made a new product instantly desirable and easy to understand.
Our Approach
We built a sculptural, light-led identity and directed a launch film that treats the product like an object of desire — motion and 3D doing the heavy lifting where a static image couldn't.
- Product brand identity
- 3D design & art direction
- Launch film & motion
- Web animations
- Interactive prototype
Results
1.2M
Launch film views
+41%
Pre-orders vs. goal
3
Design awards
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